We all want distribution in more Whole Foods Market regions, and every little advantage could mean more doors, more turns, and more sales. Could packaging be a differentiator in aligning your values with your Whole Foods Market buyer?

Hear from Whitney Herrera, Principal Category Merchant for Functional Snacks at Whole Foods Market, Jordan Buckner, Founder of Foodbevy.com, a platform helping CPG founders grow from startup to scale, and from Saloni Doshi, CEO of EcoEnclose, a sustainable packaging producer, on how to level up your packaging to meet the expectations of Whole Foods Market.

You'll walk away with:

• What Whole Foods buyers actually screen for in snack packaging — material, function, and story

• How to swap in sustainable materials without breaking your cost structure or your supply chain

• Real examples of brands that made the switch and landed the shelf space

Who this is for:

This session is for Better-For-You food and tea brands, health and wellness brands, personal care and beauty brands, pet treat brands, and eco-minded soft goods brands with Whole Foods Market on their roadmap.