Case Study | Le Club
Le Club Becomes the First Swimwear Brand to Adopt Seaweed Packaging
As a Miami-based brand, the ocean is everything to swimwear brand Le Club. It's where they work, play, and gather with community. In a pledge to protect our seas, Le Club is committed to lowering their plastic footprint when it comes to product and packaging alike.
To celebrate a new season of sustainable swim, Le Club became the first-ever swimwear brand to use seaweed packaging by creating a custom 100% recycled Kraft box with a Sway seaweed film window.
Why Seaweed?
Cleaner Oceans
While plastic simply breaks down into smaller and smaller micrplastics that harm the environment and human health, Sway packaging composts into a healthy soil amendment.
Thriving Marine Life
Seaweed farms improve underwater biodiversity in a myriad of ways, from providing habitat, to cycling nutrients, to reversing ocean acidification.
A Balanced Climate
Conventional plastics emit greenhouse gases at every stage of their life cycle. New science suggests seaweed farms can store substantial amounts of living and sequestered carbon.
Sway x Le Club Partnership
Family-owned and operated, Le Club is committed to doing better for future generations — which means doing good for the environment.
Originally connected through the TOM FORD Plastic Innovation Prize powered by Lonely Whale, Le Club has been an active advocate for innovative alternatives to thin-film plastics.
Through the Prize, Le Club helped judge new material solutions from around the world, ultimately supporting Sway's 1st place win. Le Club's debut of Sway packaging at Swimwear Collective marks Sway's first collaboration!
Seaweed Packaging at EcoEnclose
We are thrilled to partner with Sway – the leader in seaweed packaging development and innovation – to bring to market packaging options incorporating their seaweed-based films.