Packaging for Marketing
PACKAGING FOR MARKETING
Your entire packaging experience - including your product packaging and your shipping packaging - are critical vehicles to help market your brand. 100% of your customers will engage with your packaging, which isn't necessarily true about all your other marketing efforts.
Here, we highlight marketing material you can add to your packaging strategy, whose sole objective is to elevate the customer experience, provide information to customers, and showcase your brand.
Table of Contents
What To Consider When Designing Marketing Material
These packaging additions are not functionally essential to your packaging but help create the type of unboxing experience your customers will remember and tell others about. We believe it is particularly critical that these non-essential “accessories” be made with recycled content, use as little material as possible, and are designed for recyclability.
Deliver targeted and in-depth messages to your customers, as these cards are more likely to be read than your email or text marketing.
Notecards are an ideal place to highlight the eco investments you have made in your business, product, or packaging, and why you have made them, provide product care or end-of-life instructions, offer a coupon code for a future or referred purchase, thank customers for their loyalty, and more.
EcoEnclose’s notecards are made with 90-100% recycled content, and we strive to provide lightweight paper that minimizes the amount of material used for this informational piece.
Order custom notecards in 80# white, gypsum, or kraft cardstock. Our white cardstock is available in 110# when extra rigidity is needed.
Choose from three stock sizes, or request a custom size for your unique project. Minimum order quantities start at just 100 units.
These are insanely powerful marketing tools, whether applying a sticker directly to your packaging or giving your customers free stickers to apply to their laptops or water bottles. People love stickers!
EcoEnclose is proud to offer the most sustainable stickers on the market so you can incorporate this accessory into your packaging while staying true to your eco values.
EcoEnclose custom stickers are available in various facestocks, from paper to plastic, to meet your specific needs.
We prioritize our paper facestocks made with 100% post-consumer waste and our innovative Zero Waste Release Liner, made with 100% recycled content and is curbside recyclable with paper.
Our stickers can be delivered on sheets, rolls, or as individual die-cut starting at just 250 units.
Custom Hang Tags
While hangtags are certainly not purely for marketing - as they contain essential information related to garment size, material, and care instructions - these are also often overlooked opportunities to promote your brand and showcase your message.
EcoEnclose recycled hangtags pair perfectly with our renewable hemp twine, enabling brands to deliver a plastic-free, circular hangtag experience.
EcoEnclose’s hangtags are made with 90-100% recycled content, and we strive to provide lightweight paper that minimizes the amount of material used for this informational piece.
Order custom hangtags in 80# white, gypsum, or kraft cardstock. Our white cardstock is available in 110# when extra rigidity is needed.
Choose from two stock sizes and two hole punch sizes, or request a custom size card for your unique project. Minimum order quantities start at just 100 units.
Recycled Office Paper & Envelopes
When creating marketing material from scratch, it's important to source products with the highest amount of recycled content, and post-consumer waste, as possible.
Our office paper, envelopes, and notecards are just that - made with 100% recycled content, 30-100% post-consumer waste. Easily print your marketing material knowing you're choosing paper with a strong environmental commitment.
EcoEnclose’s office paper, envelopes, and notecards are made with 100% recycled content, 30-100% post-consumer waste.
Our products also have various combinations of other eco-features including certified sustainably sourced, Ancient Forest Friendly, Green Seal Certified, and Processed Chlorine Free.
Slightly speckled throughout, the robust earthy appeal will garner recognition for your planet-friendly operations and extra eco-efforts.
We Care Cards
Not ready to custom brand? Take advantage of our complimentary We Care Cards.
We Care Cards
Show your commitment to eco-friendly packaging by including a complimentary We Care Card in your shipments.
The cards include a note - "Please Reuse, Repurpose or Recycle This Packaging." Recycled content in packaging is important but the end-of-life of that packaging is also critical. We hope these cards encourage your consumers to dispose of their packaging responsibly.
EcoEnclose We Care Cards feature a QR code that directs your customers to information on how to reuse, repurpose, or recycle their packaging. Learn more here.
This feature is particularly valuable for companies who use our 100% Recycled Poly Mailers and want to provide their customers with guidance on how to reuse the mailer for returns, recycle their mailers in thin film drop off locations, or send back their mailers to EcoEnclose for recycling.
Protective Packaging & More
Think out-of-the-box with your brand storytelling by custom branding your recycled tissue paper, renewable packing tape, and recyclable notebooks and brochures.
Certified sustainably sourced 10# paper protects against scuffing and dust. Brand with your unique design. 100% recycled, 20% post-consumer waste.
Available in 1 size
Customizable | Min. 4800 units
amper-resistant tape activated by water. Requires less material per seal than pressure-sensitive tape. Available reinforced with fiberglass.
Available in 3 sizes
Customizable | Min. 80 units
Sustainable Packaging Inspiration
Looking for Guidance?
We'd love to help you find the right shipping solution for your business.