EPR in 3 Minutes: What Brands Over $5M Need to Do Now

EPR in 3 Minutes: What Brands Over $5M Need to Do Now

A quick overview of Extended Producer Responsibility from EcoEnclose and rePurpose Global. What you’ll learn:

  • What EPR is and why it matters
  • Where EPR laws are currently in effect in the U.S.
  • The two immediate actions brands must take to comply
  • How packaging strategy directly influences EPR fees

What is Extended Producer Responsibility?

Extended Producer Responsibility (EPR) legislation is reshaping how brands pay for and think about packaging waste.

Seven U.S. states have already passed EPR laws, and brands selling into Oregon, Colorado, and California face active compliance requirements today.

If your company generates more than $5 million in revenue and uses single-use packaging, EPR may apply to you.

Learn more in our Guide to EPR

What Should Brand Do Now?

1. Track and report packaging usage

All EPR programs require brands to submit detailed reports of packaging materials by weight and component.

2. Re-evaluate packaging strategy

Packaging decisions directly affect EPR fees and long-term compliance, especially as plastic reduction targets and eco-modulation come into play.

How EcoEnclose & rePurpose Global Help

Together, we help brands move beyond compliance toward resilience. Connect with us today to get help with packaging compliance.

EcoEnclose

A sustainable packaging provider helping brands optimize packaging choices to align with EPR laws—reducing fees, minimizing plastic use, and building smarter long-term strategies.

Logo of rePurpose featuring a sun and waves.

A platform for EPR packaging reporting and compliance, helping brands account for all packaging by material and weight, organize data into an online system, submit required reports, and manage EPR fees.

Go Deeper with our Webinar

Navigating EPR with Confidence: What Brands Need to Know Now—and in the Future

Catch up with EcoEnclose and rePurpose Global for a practical conversation covering:

  • What compliance looks like today

  • What’s coming next (eco-modulation, labeling, innovation)

  • How to use packaging strategy to reduce risk and strengthen brand trust

  • Tools and support available to help you succeed

This session is ideal for sustainability leads, operations managers, and brand executives looking to deepen their understanding of U.S. packaging legislation and make smart, strategic moves.

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Text about Extended Producer Responsibility and packaging EPR session details.
Webinar speakers Lowell Huffman and Saloni Dashi with their titles and descriptions.
Save your seat for expert guidance and next steps.