Packaging for Retail
Thoughtfully Produced, Quality Retail Packaging
A staggering 70% of surveyed consumers say that retail packaging design can influence their purchasing decisions. And with over 1 million retail businesses in the United States alone, the way you package your products can make the difference between a customer choosing you or a competitor. Our eco-friendly packaging for retail businesses isn't just great for the planet- it's customizable and stylish enough to make a great first impression when customers unbox their new product.
Best of all? Our packaging solutions can be easily reused and recycled! - your customers care about the environment as much as you do! We also provide additional packaging solutions specifically for jewelry, clothing, and skincare.
Retail Packaging Considerations
When choosing retail packaging supplies, consider the following:
- Do you want it branded?
- Do you want a customized insert for certain products?
- Will you have different packaging solutions for your storefront vs. ecommerce?
- Do you want branded notecards as an added "thank you" card?
Sustainable Retail Packaging Recommendations
Examples of Custom Eco-friendly Retail Packaging from EcoEnclose
Additional Tips for Custom Retail Packaging
1. Brand and personalize your retail packaging.
The unboxing experience makes all the difference! Brand packaging is the precursor to your product - a way for you to make an unforgettable first impression. Spend the time to create a custom design for your packaging. How can you make it eye-catching compared to all the other products on the shelf? Don't forget about personal touches like handwritten notes or use our complimentary We Care Cards! Don't be afraid to get creative- eco-friendly retail packaging doesn't limit your style.
2. Tell a story with your packaging.
As you think about your retail packaging design and start branding and customizing your packaging, consider the story you want to tell. This affects a customer's unboxing experience: what do you want them to see? What can they learn about your business? Do their purchases help fund a good cause? Is there a catchy tagline that you want them to remember? Or funny instructions that go along with your product? This is your chance to be memorable.
3. Consider your packaging costs.
While you don't want to use too much packaging, you also don't want to end up with too little. Consider the costs of the different types of retail packaging materials, double check dimensions carefully, and order free samples when in doubt! You can use the free samples to figure out what exactly works for your business. And if you're still not sure, our team is happy to help!
4. Encourage customers to come back.
Retail packaging supplies don't stop on the outside of the package. Don't forget to leave your business card that contains links to your website and/or social media profiles. You can also include a unique coupon or QR code that provides a discount for your customers' next purchase. If possible, follow up via email with a link to review your products which are helpful for potential customers on the fence about making a purchase.
5. Never stop innovating.
Don't be afraid to try out new ways to package your products. Merchandise packaging supplies are constantly being improved upon, and the types of packaging customers want changes often. Get feedback from customers about what they'd like to see or how you can improve. Take a look at how your competitors are packaging their products -- what can you do better? As you make changes to your packaging, EcoEnclose is here to help bring that vision to life. If you have custom needs for your packaging, our team is here to answer any questions you may have.