As sustainable packaging moves from a "nice-to-have" to a regulatory and consumer imperative, How2Recycle labels have become an essential tool for brands looking to communicate clearly and truthfully about packaging recyclability and ensure compliance.

But with shifting regulations, consumer confusion, and the need for universal clarity, the program recently underwent a major redesign. What drove these changes—and what do they mean for brands navigating the complex landscape of sustainable packaging and labeling?

Join us for a thought-provoking conversation with leaders at the forefront of this evolution:

• Saloni Doshi, CEO & Chief Sustainability Officer at EcoEnclose

• Brandi Parker, Sustainability Consultant and Founder of Parker Brands LLC

• Paul Nowak, Executive Director at GreenBlue, the organization behind How2Recycle

By attending, you’ll gain:

• A behind-the-scenes look at the redesign of the How2Recycle label—including the motivations, stakeholders, process, and key outcomes

• Insight into how Parker Brands’ design strategy created a system that resonates across demographics, packaging types, and consumer behaviors

• Clarity on how emerging laws and regulations like California’s SB 343 are impacting packaging claims and recyclability labeling

• Guidance on how your brand can navigate labeling compliance and packaging strategy with support from EcoEnclose

• Practical takeaways to help your team communicate recyclability clearly and legally—while staying true to your sustainability goals

Whether you're a sustainability leader, packaging designer, or regulatory stakeholder, this session will give you fresh insight into how smart design and cross-functional collaboration can drive real progress in sustainable packaging.