Seaweed Packaging Webinar January 2026

EcoEnclose

How to Make Switching to Seaweed-Based Packaging an Easy Win in 2026

Hosted by EcoEnclose & Sway

Wednesday, January 14th 2026 @ 11:00AM MST

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Join EcoEnclose and Sway for an inside look at how seaweed is reshaping the future of packaging — and why this technology is now ready for broader adoption.

In 2025, pioneering brands like Alex Crane, Ocean & San, Ales Grey, and others successfully launched Sway Seaweed Polybags, proving their performance across real-world supply chains. Those early wins paved the way for brands of all sizes to adopt seaweed-based packaging in 2026 and beyond.

This webinar spotlights Sway Seaweed Polybags — a first-of-its-kind replacement for traditional LDPE polybags made with seaweed. Developed by Sway, a biomaterial innovation company, and brought to market with EcoEnclose, a leader in sustainable packaging, this solution represents a major leap forward in regenerative materials.

Whether seaweed-based packaging is already on your roadmap or you’re just beginning to explore biobased alternatives, this session will equip you with the insight and next steps to get started.

🌊 What You’ll Learn

  • Why Seaweed: How seaweed stands apart as a leading regenerative feedstock
  • Proven Use Cases: How early adopter brands validated performance and scalability in 2025
  • Brand Impact: Why seaweed-based packaging elevates storytelling and customer experience
  • Getting Started: What it takes to pilot Sway Polybags and plan for long-term adoption

🌊 Featured Speakers

  • Julia Marsh, CEO & Co-Founder of Sway, will dive into the journey of creating seaweed-based packaging, its real-world impact, and her bold vision for the future.
  • Saloni Doshi, CEO of EcoEnclose, will share insights into sustainable packaging trends, adoption strategies, the role Sway Polybags play in the broader sustainability landscape, and how brands can make the leap today.

🌊 Who Should Attend

Sustainability leaders, procurement teams, and brand managers looking to reduce plastic use, adopt next-generation materials, and lead with impact.


Saloni Doshi, CEO of EcoEnclose
Saloni Doshi
CEO & Chief Sustainability Officer, EcoEnclose
 
EcoEnclose is the world's most innovative provider of sustainable shipping solutions for eCommerce brands. Saloni is passionate about helping conscious companies thrive and pursuing advancements that help build toward a truly circular materials economy.
 
Julia Marsh, CEO & Co-Founder of Sway
Julia Marsh
CEO & Co-Founder, Sway
 
Sway is a material innovation startup scaling seaweed-based, home-compostable packaging. Julia spent over a decade designing brand and packaging systems for consumer goods companies, technology startups, and design studios around the world. Her work is driven by a deep passion for regenerative design and biological circularity.

Seaweed-Based Packaging In Action

We invite you to join other forward-thinking brands investing in seaweed-based packaging and novel materials that can replenish the planet!

Ales Grey partnered with EcoEnclose and Sway to elevate its unboxing experience with custom-printed, circular packaging—aligning its premium brand with sustainability and responsible design.

Alex Crane brought sustainability and innovation to the forefront by working with Sway and EcoEnclose to integrate seaweed-based polybags—reducing plastic use while staying true to the brand’s clean, coastal aesthetic.

Outdoor brand Ocean & San partnered with Sway and EcoEnclose to replace conventional plastic packaging with seaweed-based polybags, aligning their packaging with their sustainability values and improving the unboxing experience.

Join the Coalition

florence

“With sustainable initiatives being an important part of the Florence brand, we are thrilled at the fact that companies like Sway are working on alternatives to single use plastic films. Their innovations in seaweed based films are on the forefront of sustainable solutions, and we see the technology as the future of packaging as a whole. Florence has gone to market with Sway's initial trials of their seaweed based materials with great success, and we couldn't be more excited to be a part of a larger movement in the world of regenerative materials.”

Bruce Moore, Director of Innovation

Sway packaging is a gamechanger. Sway Polybags are meeting performance expectations, they enhance our customer’s experience, and have an amazing impact story. Sway’s holistic approach to sourcing seaweed – working with coastal communities and supporting regenerative ocean farming – mirrors Faherty’s own commitment to building meaningful industry relationships. This partnership goes beyond just packaging; it's about supporting an entire ecosystem of positive change."

Lisa Diegel, Director of Global Sustainability

“Packaging always presented a huge problem for us in our journey to rid plastic from our supply chain. It's always felt like our hands were tied and there were no real solutions / viable partners on the market. It wasn't until meeting and working with the Sway Team that we saw a light at the end of the tunnel and a real potential to change the packaging industry for good.”

Aaron Smith, Chief Operating Officer

We deeply admire Sway for reimagining sustainable packaging with nature-driven, circular innovation. With a long-standing commitment to responsible materials and practices, we're excited to be piloting the Sway Polybag in our warehouse operations and are hopeful Sway will push the packaging industry forward with their bold solutions and vision for a more regenerative future.

Ellen Johnson, Sustainability & Innovation Program Leader

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