Case Study | Fjällräven
Fjällräven cutomizes recycled poly mailers to meet their manufacturing growth
EcoEnclose expanded into dynamic printing to meet Fjällräven's unique packaging requirements.
The Fjällräven Way
The Perfect Fit
EcoEnclose began working with Fjällräven in 2015, providing 100% recycled poly mailers for shipping their larger apparel items and backpacks. EcoEnclose poly mailers have a dual tear strip and "peel-and-seal" feature, enabling customers to reuse existing packaging for returns or other shipments.
Fjällräven was an early pioneer in embracing the "reusability" of these poly mailers. They included return labels and instructions in their shipments, ensuring that customers who needed to make exchanges or returns could do so seamlessly and without putting new packaging into circulation.
A Custom Solution
To keep pace with the remarkable growth they were experiencing in the US market, Fjällräven sought a more sophisticated and efficient fulfillment process in their Colorado-based warehouse. The state-of-the-art system they introduced required that every single shipping package have an identifying barcode that could interact with their scanning technology.
EcoEnclose often prints UPC barcodes for customers. UPC barcodes are used to identify a product or specific item; as such, the barcodes EcoEnclose typically prints are the same for each "like" SKU. With this new fulfillment system, Fjällräven needed each package imprinted with a unique barcode. This requires dynamic printing and is not a standard EcoEnclose service. It's a rare offering for any shipping package provider to offer.
The vast majority of custom poly mailers that EcoEnclose offers are printed "post-production"; they're printed after the 100% recycled poly has been "converted" into mailers. EcoEnclose utilizes a flexographic press to print these mailers, which means a standard plate is made based on the custom design.
This methodology works beautifully for the partners and brands we serve, as it allows us to print high-quality designs at relatively low minimums of just 500 mailers, some of the lowest minimums in the industry. It does not, however, allow for dynamic printing.
With Fjällräven's growth and packaging needs eclipsing the capabilities of standard flexographic printing, we were excited to seek alternative solutions to meet Fjällräven's specific packaging goals and ensure they could continue utilizing eco-friendly shipping supplies, even as they scaled.
By engaging a specialized manufacturing plant, we converted our verified, 100% recycled poly material into mailers and dynamically printed these mailers with Fjällräven's unique barcodes.
Does your packaging stack up to your sustainability and branding goals?
We offer a diverse mix of standard solutions and products that meet strict sustainability standards. However, EcoEnclose recognizes that many companies, particularly larger or rapidly growing brands, need unique, sustainable packaging solutions.
As the pioneer in sustainable packaging, we've developed various custom solutions to help brands of all sizes and niches overcome their packaging woes. We're happy to discuss your specific needs and sustainability goals to engineer the ultimate, eco-friendly solution for you. There are countless ways we can design, convert, and print our eco-friendly materials into packaging that meets your unique needs. We uphold our ethos to work tirelessly and closely with you to ensure you don't need to sacrifice sustainability for efficiency.
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