Understanding Sustainable Packaging: What It Is and Why It Matters
Posted By on Aug 24th 2025
Understanding Sustainable Packaging: What It Is and Why It Matters
by Saloni Doshi • published July 29, 2025 • 7 min read
Packaging speaks for your brand long before your product does—and just as quickly, it often ends up discarded. In fact, packaging accounts for 40% of global plastic waste, making it one of the most significant contributors to the planet’s pollution crisis.
For many brands, sustainable packaging reflects their values. Every shipment is an opportunity to reduce waste, choose lower-impact materials, and deliver a customer experience that supports that commitment.
But the path isn’t always straightforward. Labels can be inconsistent, trade-offs are real, and “eco-friendly” doesn’t always hold up. Starting with the fundamentals—what sustainable packaging means, why it matters, and how to make smarter choices—helps transform intention into action.
What Is Sustainable Packaging?
Sustainable packaging is built on circularity—keeping materials in use as long as possible to reduce virgin inputs, divert waste from landfills, and minimize environmental impacts. Its future lies in using raw feedstocks that regenerate resources rather than deplete them.
Unlike conventional options, which often value cost, convenience, and aesthetics over environmental care, sustainable packaging focuses on maximizing recycled content and designing for recyclability wherever possible.
This approach also prioritizes adopting novel materials that can be regenerative at scale. Especially in their early stages, such materials rarely achieve the scale needed for recyclability, making compostability the most practical design choice at the outset. To be viable, compostable materials must meet biodegradation standards and the performance requirements of existing composting infrastructure.
Whether through being reused, turned into new packaging, or responsibly processed at the end of life, the goal remains the same: to keep materials in circulation longer.
Making the switch to eco-conscious packaging is a key step toward that goal. Partnering with experts like EcoEnclose—a leading innovator in sustainable packaging supplies—can make the transition easier and more effective.
Need help navigating your packaging choices? Read A Guide to Choosing Eco-Friendly Packaging for Your Business to learn the key factors to consider.
Source: EcoEnclose
Why Is Sustainable Packaging Important?
Sustainable packaging solutions deliver measurable benefits that impact your bottom line, brand reputation, and long-term resilience. From cutting costs to future-proofing your supply chain, here’s why it’s worth the switch.
1. Lower operational costs
Right-sizing and lightweighting your packaging can lead to serious savings. According to research on packaging reduction and sustainability, corrugated boxes made with thinner paper grades use up to 25% less material. Smaller, better-fit boxes reduce truckloads, cut freight costs, and lower your packaging footprint—all without sacrificing protection.
2. Proactive regulatory compliance
Beyond cost savings, regulatory compliance is another key advantage of using sustainable packaging. Over 60 countries have enacted laws targeting single-use plastics, with more on the way.
From material bans to truth-in-labeling, Extended Producer Responsibility (EPR) packaging requirements are reshaping how brands approach packaging design and sourcing. Adopting sustainable solutions early helps reduce legal risk, avoid supply chain disruptions, and position your brand as forward-thinking and environmentally responsible.
3. A stronger competitive advantage
Nearly 80% of consumers say they’re willing to pay 9.7% more for products with sustainable packaging, according to a 2024 PwC consumer survey. Brands that deliver on this promise build customer loyalty, secure better market positioning, and boost long-term sales potential.
4. Major carbon savings
Recycled packaging doesn’t just keep materials in circulation—it measurably reduces the energy and emissions required to produce virgin packaging. The impact varies by material: life cycle analysis of recycled HDPE shows emissions can be cut by up to 88%, while the carbon footprint of recycled PET is about 79% lower than virgin PET.
Project Drawdown also reports that recycled paper reduces emissions by roughly 25% compared to conventional paper. For businesses, choosing recycled packaging is one of the clearest, high-impact ways to cut carbon and move closer to climate goals.
Source: EcoEnclose
Common Sustainable Packaging Materials
Materials like recycled paper, corrugated cardboard, glassine, kraft paper, bio-based inputs, and recycled plastics consistently perform well across industries by reducing waste, supporting circularity, and performing well in general.
1. Recycled Paper
Paper materials, from kraft paper to corrugated cardboard, are central to low-impact packaging. Their sustainability is strongest when made with high recycled content and the highest possible levels of post-consumer waste (PCW).
Used in everything from mailers to shipping boxes, these materials are widely curbside recyclable, sourced from renewable inputs, and naturally biodegradable. EcoEnclose upholds this standard with custom corrugated boxes made from 100% recycled content and up to 95% PCW.
2. Recycled Plastics
Similarly, LDPE and HDPE films—common in poly mailers and product bags—also perform best from a sustainability standpoint when made with high recycled content and the highest feasible levels of PCW.
Lightweight by design, these plastics are generally more carbon- and resource-efficient against alternatives like paper, metals, and glass. They can also be recycled through thin-film collection programs, extending their useful life.
It’s worth noting that these materials are not compostable. Not sure when compostable packaging makes sense? Learn more from our guide: What Is Compostable Packaging? A Guide to Materials, Use, and Impact.
3. Glassine
Although recycled paper is the go-to for many packaging needs, some applications call for glassine's added strength and performance. Known for its smooth, glossy finish, glassine provides lightweight wrapping or inner packaging protection, particularly when presentation matters.
However, it is typically made from virgin pulp because its production process, supercalendering, requires long, strong, uniform fibers. When virgin material is absolutely necessary, it should always be FSC® certified to ensure responsible sourcing and reduce the risk of deforestation.
4. Biobased Inputs with Potential for Regenerative Impact
Emerging materials like mycelium, seaweed, and algae push the boundaries of what sustainable packaging feedstocks can look like. Early studies show that these feedstocks can restore their environments and sequester carbon. Packaging made from these feedstocks are often compostable (especially early on when they lack scale for recyclability) and offer brands a unique landscape of options beyond paper and plastic.
EcoEnclose takes sustainable packaging up a notch by using carbon-sequestering Algae Ink™ and partnering with Sway to explore seaweed-based alternatives to plastic.
Source: Unsplash
How Businesses Can Make the Switch to Sustainable Packaging
Whether you're shipping 200 orders a month or 20,000 a week, making the cost-effective move to sustainable packaging takes more than swapping in a new box. Here’s how that shift starts, no matter the size or complexity of your business.
1. Conduct a full packaging sustainability audit
Start with a simple packaging audit by listing your main materials—boxes, mailers, tape, labels, and inserts. Track what each is made of, how often you use them, and how they’re disposed of (recycled, composted, or trashed). Include any packaging from partners like co-packers or 3PLs. This focused audit highlights your most significant impact areas and quick wins to reduce waste and cost.
2. Define clear sustainability priorities
Set clear, focused sustainability goals—don’t try to fix everything at once. Decide what matters most for your brand: cutting plastic, reducing carbon, sourcing locally, or improving recyclability. Small brands might prioritize curbside recycling, while larger ones might want to tackle SKU consolidation or ESG targets. Whatever your size, clear priorities will inform every decision you’ll make on your choice of materials, vendors, and trade-offs.
3. Right-size and remove what you don’t need
Check your packaging for oversized boxes, excessive void fill, or redundant inserts.. Measure your top-selling products and compare them to current box sizes. Right-sizing reduces material use, shipping costs, and emissions—often without changing suppliers. Simplify wherever possible by swapping plastic wrap for paper sleeves or cutting custom fillers. The leaner the package, the lighter the footprint.
4. Focus on high-volume, high-impact components
Focus first on the components you use the most—usually outer packaging like mailers and shipping boxes. These drive most of your cost and impact. For instance, a high-volume item that’s currently non-recyclable or made from virgin plastic offers a far bigger opportunity than a small-run thank-you card printed on recycled paper.
Find out which materials have the weakest end-of-life outcomes, like non-recyclable plastics or mixed materials, and prioritize replacing them. Improvements here scale fast and make a big impression on customers.
5. Pilot new materials before scaling
Test before committing. Run small batch tests—500 to 1,000 units if you’re DTC, or a limited rollout across a single fulfillment hub if you're enterprise. Monitor damage rates, pack times, cost changes, and customer feedback, especially around recyclability or composting. Also, check if materials are compatible with your own fulfillment systems and carriers. Small pilots can save you from costly mistakes.
6. Work with a partner who designs for scale and impact
Sustainable packaging is also about creating a system that scales. For smaller brands, that could mean simple packaging swaps with low MOQs. For large, multi-SKU operations, it often means full system audits, design recommendations, and support for scaling sustainably across fulfillment centers.
From startups to enterprise brands, EcoEnclose partners with brands to create packaging solutions that withstand transit challenges and honor environmental commitments.
Seal the Deal on Sustainability with EcoEnclose
Good packaging protects what you ship; great packaging reflects what you stand for. The shift to sustainable materials isn’t always simple—but it’s possible, and it matters.
We provide brands with truly sustainable packaging solutions—all grounded in our Sustainable Packaging Framework. From recycled mailers and customizable shipping boxes to non-toxic inks and zero-waste liners, everything we offer is engineered with both footprint and function in mind. We don’t just sell packaging—we help you build a sustainable packaging system that aligns with your values, supports your operations, and makes sustainability a lot more tangible.
If you're ready to rethink what your packaging can do, we're here to help make it work—practically, transparently, and at scale. Contact us at EcoEnclose today!
About EcoEnclose
EcoEnclose helps forward-thinking brands deliver on their sustainability goals with innovative, research-driven packaging solutions designed for circularity.