Case Study | raan

CASE STUDY

From Product to Pouch: How raan Used Packaging to Turn Clean Products Into a Full Brand Experience

THE BRAND

Meet raan

For raan, a fast-growing sustainable wipes brand, packaging was a strategic foundation—not an afterthought. In a crowded market where sustainability claims are common but often superficial, raan set out to build real trust by embedding responsible choices throughout their product and packaging decisions.

EcoEnclose helped raan achieve a successful public launch with custom pouches that combine premium design, reliable product protection, and a reduced environmental footprint.

Highlights

  • Beautiful branded packaging that elevates online and retail presence

  • High recycled content and 70% less plastic overall compared to similar brands

  • Collaborative partnership that delivered on budget requirements, functional needs, and tight timelines

raan’s journey shows how brands can leverage packaging to launch strong, connect with customers, and build toward a lasting impact.

RAAN

Redefining Wipes for Conscious, Modern Consumers

raan was built on a simple premise: modern personal care products should be clean, effective, and environmentally responsible. Rooted in trust and transparency, raan’s commitment extends from product formulations to supply chains and beyond.

Industry & Growth Stage: raan operates in the sustainable personal care industry, targeting eco-conscious consumers across categories including baby care, personal care, and pet care. They are a certified woman-owned brand rapidly expanding in eCommerce and retail, including Amazon and Walmart.

Product Offering: raan offers the first unbleached, 100% cotton wipe brand. Made with five clean ingredients, their EWG-verified wipes are biodegradable, hypoallergenic, and plastic- and tree-free.

Sustainability Focus: From day one, raan invested in a vertically integrated domestic supply chain, using US-grown cotton and focusing on transparent, ethical sourcing. They believe in offering customers responsible choices without sacrificing quality or convenience.

For raan, product and packaging both serve a greater purpose: delivering a cleaner, brighter future with every interaction.

THE CHALLENGE

Balancing Beauty, Function, and Sustainability

raan knew packaging would be critical to their launch—not just as a functional necessity, but as an extension of their brand values. To meet their high standards, raan set three clear packaging goals:

  • Deliver a premium customer experience, from retail shelves to unboxing moments.

  • Protect product integrity, keeping wipes fresh and safe through eCommerce and retail channels.

  • Reinforce their sustainability commitment with packaging that reduced environmental impact.

Stand-up pouches offered the ideal format: attractive, durable, and shipping-friendly. The real challenge was finding a pouch that met these high standards without compromising sustainability.

raan wasn’t interested in half-measures. They were determined to avoid “good enough” solutions and launch with packaging that reflected their commitment to product quality, customer trust, and environmental responsibility—right from the start.

THE PROCESS

From Thoughtful Exploration to Strong Execution

Why EcoEnclose

Packaging decisions are rarely black and white, especially at scale. raan knew they needed a partner—not just a supplier—to help navigate complex material decisions and ensure their packaging aligned with both sustainability goals and brand values.

They found that partner in EcoEnclose, a sustainable packaging company focused on maximizing recycled content, minimizing virgin materials, and advancing circularity.

With a collaborative, solutions-driven approach, EcoEnclose helped raan balance sustainability, product protection, brand presentation, and cost—without compromise.

“EcoEnclose’s innovative, eco-friendly packaging solutions perfectly align with raan's brand values. Our partnership has allowed us to deliver a product that not only meets our high standards of quality, but also respects the environment.”

THE SOLUTION

Premium, Sustainable Packaging Designed to Launch and Scale

EcoEnclose and raan developed a custom solution that maximized post-consumer recycled content rather than defaulting to the conventional virgin pouch.

  • Primary pouch: Soft Touch Matte PET/LLDPE with 35% minimum total post-consumer recycled content for a premium look and feel

  • Recyclable shipping boxes: 100% post-consumer content printed with water based ink for a lighter fulfillment footprint

This combination protected raan’s inner wipe sachets from start to finish, ensuring a high-end customer experience while also minimizing environmental impact.

Along the way, the EcoEnclose team worked closely with raan to meet a tight production timeline—ensuring packaging was ready for a high-impact debut at a major industry expo.

The final packaging solution gave raan exactly what they needed: premium quality, sustainability improvements, and readiness to scale

BEYOND RAAN

Confronting the Industry’s Pouch Problem

raan’s packaging doesn’t just serve their brand—it sets a high standard in a sector that urgently needs it.

Flexible pouches are rapidly growing in popularity—but remain one of the most challenging formats from a sustainability perspective.

Most pouches offer low circularity in both inputs and end-of-life, relying heavily on virgin materials and a multilayer construction that makes recycling difficult.

At EcoEnclose, we believe in making the best decisions available today—while pushing for systemic improvements.

Our approach focuses on two critical goals:

  • Support design-for-recyclability in the long term, while acknowledging the limitations of current recycling systems

  • Maximize recycled content now, especially post-consumer waste, to reduce the use of virgin fossil fuels and lower carbon footprints while we wait for infrastructure to catch up

raan embraced this philosophy. They recognized their pouches weren’t perfect, but by choosing high-recycled content, transparent communication, and ongoing improvement, they prioritized circularity while building a better product for customers.

THE RESULTS

Building a Strategy That Delivers On Every Promise

With EcoEnclose, raan achieved a packaging solution that balanced sustainability, product integrity, and brand experience—without compromise.

The collaborative process ensured raan stayed on budget and met critical timeline goals. EcoEnclose also helped fine-tune custom print details to perfectly capture raan’s brand vision.

Key outcomes include:

  • Enhanced shelf appeal, with a soft matte finish and high-end presentation

  • Cohesive, engaging unboxing that reinforces brand reputation

  • Positive customer feedback affirming raan’s sustainability commitments

  • Durable protection, safeguarding wipes in eCommerce and retail environments

  • Cost-effective execution supporting financial and sustainability goals

  • Authentic alignment with brand values through significant reductions in virgin plastic use

raan’s expo debut sparked conversations, giving industry leaders and customers a tangible experience of their product and packaging values. raan’s success sets a clear precedent—forward-thinking brands can lead with smarter packaging choices that balance practicality, nuance, and real-world impact.

LESSONS FOR BRANDS

Launch with Purpose, Scale for Progress

raan’s story offers key insights for any brand pursuing better packaging:

  • Define your priorities early—raan succeeded by refusing to choose between beauty, functionality, and sustainability.

  • Seek expertise—right partners prevent costly missteps.

  • Be transparent—openly sharing your journey builds trust.

  • Prioritize meaningful, continued progress—not immediate perfection.

“We know neither our product nor packaging is perfect yet. But we’re committed to choosing the best options available today, sharing that journey with our customers, and always working to improve.”

— raan

Your Turn: Build Packaging That Powers Growth and Sustainability

raan’s journey shows that with the right strategy, sustainability becomes a launchpad—not a limitation. Packaging can simultaneously serve business needs, elevate storytelling, and reduce environmental impact.

If you’re ready to make packaging a true driver of sustainability and brand growth, EcoEnclose is here to help.

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