Seaweed retail box windows are the first of many products that will be launched by Sway + EcoEnclose. We started here because all windows in paper packaging are screened out and landfilled during the recycling and repulping process.
While it is unfortunate that non-paper material is landfilled during repulping, we recognize this as an opportunity to improve the source materials that (regardless of what input is used) will be landfilled. Additionally, we've found that this window application provides brands with a cost effective way to get started with Sway film!
Here's why we're so excited to bring Sway's seaweed film to our brands:
1. Seaweed's potential to be regenerative: When grown thoughtfully, seaweed can restore ocean health and sequester carbon, while requiring minimal freshwater, chemicals, and arable land.
2. Enables our brands to build a future of materials circularity: EcoEnclose's vision is to - in collaboration with our forward-thinking brand community - accelerate market adoption of the most promising emerging materials.
3. Sway's commitment to scaling seaweed thoughtfully: Sway is committed to doing right by the planet first - working with vetted suppliers, and third parties validating key claims, and partnering with ocean health-focused NGOs.
Read our guide - Seaweed as a Packaging Input - to learn more about seaweed, Sway, and why we're so invested in this emerging solution.
Brands looking for 2,500+ units can fully customize these retail boxes' size, style, and branding. Incorporating this 100% bio-based film into your packaging strategy eliminates virgin plastic, showcases your sustainability leadership, and creates an engaging experience for your customers.