Case Study Fjallraven


The FjallRaven Way

Founded in Sweden more than five decades ago, FjallRaven designs functional, timeless, and quality outdoor gear engineered to enhance the bond between humans and the outdoors.

In 2013, The FjallRaven Way was launched; a guidance tool for FjallRaven's work in sustainability. Using the compass as a symbol to guide their decision making, FjallRaven committed to honoring environmental and social responsibility across their business. "˜N' stands for Nature & Environment, "˜E' for Economy & Business Processes, "˜S' for Social Responsibility, and "˜W' for Wellbeing.

One of our favorite aspects of partnering with FjallRaven is their commitment to innovations that have a deep and lasting impact on sustainability, rather than participating in flashy, short-lived trends.

FjallRaven has integrated innovative, eco-friendly processes into their entire supply chain; in everything from PFC-free garments (that are still as waterproof as PFC counterparts) to recycled polyester and organic cotton, to the use of SpinDye technology to add pigments to their fabrics. This technology uses 75% less water and 67% fewer chemicals than traditional textile dye. FjallRaven's deeply-rooted commitment to reducing their environmental footprint means it was no surprise when they sought out eco-friendly packaging solutions.


The Perfect Fit

EcoEnclose began working with FjallRaven in 2015, providing 100% recycled and recyclable poly mailers for the packaging and shipping of their larger apparel items and backpacks. EcoEnclose poly mailers have a dual tear strip and "œpeel-and-seal" feature, enabling customers to reuse existing packaging for returns or other shipments.

FjallRaven was an early pioneer in embracing the "reusability" of these poly mailers. They included return labels and instructions in their shipments, ensuring that customers who needed to make exchanges or returns could do so seamlessly and without putting new packaging into circulation.
"We have used EcoEnclose's products for our e-commerce division for several years now. Their 100% recycled (as well as reusable and recyclable) bags are the perfect fit for us as a company intent on impacting our environment as little as possible."

- Chevy Cote, FjallRaven

 A Custom Solution

To keep pace with the remarkable growth they were experiencing in the US market, FjallRaven sought a more sophisticated and efficient fulfillment process in their Colorado-based warehouse. The state-of-the-art system they introduced required that every single shipping package have an identifying barcode that could interact with their scanning technology.

EcoEnclose often prints UPC barcodes for customers. UPC barcodes are used to identify a product or specific item; as such, the barcodes EcoEnclose typically prints are the same for each "like" SKU. With this new fulfillment system, FjallRaven needed each package imprinted with a unique barcode. This requires dynamic printing and is not a standard EcoEnclose service. In fact, it's a rare offering for any shipping package provider to offer.

The vast majority of custom designed 100% recycled poly mailers that EcoEnclose offers are printed "œpost-production"; in layman's terms, they're printed after the 100% recycled poly has been "œconverted" into mailers. EcoEnclose utilizes a flexographic press to print these mailers, which means a standard plate is made based on the custom design our customers need to print.

This methodology works beautifully for the partners and brands we serve, as it allows us to print high-quality designs at relatively low minimums of just 500 mailers; some of the lowest minimums in the industry. It does not, however, allow for dynamic printing.
"When we first approached EcoEnclose regarding our special request, we weren't sure they would be able to meet the demands. When they pulled through with a solution, it was such a relief! We were able to continue to align ourselves with a company that possessed the same sustainability values as well as fulfill the demands of our new shipping system."

- Chevy Cote, FjallRaven
With FjallRaven's growth and packaging needs eclipsing the capabilities of standard flexographic printing, we at EcoEnclose were excited to seek alternative solutions to meet FjallRaven's specific packaging goals and ensure they could continue utilizing eco-friendly shipping supplies, even as they scaled.

By engaging a specialized manufacturing plant that we hadn't previously partnered with, we were able to convert our verified, 100% recycled poly material into mailers and dynamically print these mailers with the unique barcodes that FjallRaven needed to help make adventure last.



"We now have the ability to see real time where our orders are in the system, who has touched them, and when and where we sit in terms of inventory levels of all SKUs; quite a difference from our humble beginnings."

- Chevy Cote, FjallRaven

With high volume requests such as this one, EcoEnclose is often able to formulate a myriad of alternative and creative solutions well beyond our standard capabilities.

It's an offering we're proud to serve our partners with. We love working with earth-conscious brands to ensure their packaging is closely aligned with their values, even as they experience rapid growth.

Does your packaging stack up to your sustainability and branding goals?

We offer a diverse mix of standard solutions and products, all of which meet strict sustainability standards. We at EcoEnclose recognize that many companies, particularly larger or rapidly growing brands, have a need for unique sustainable packaging solutions.

As the original pioneer in sustainable packaging, we've developed an array of custom solutions to help brands of all sizes and niches overcome their packaging woes. We're happy to discuss your specific needs and sustainability goals to engineer the ultimate, eco-friendly solution for you. There are countless ways we can design, convert, and print our eco-friendly materials into packaging that meets your unique needs. We uphold our own ethos to work tirelessly and closely with you to ensure you don't need to sacrifice sustainability for efficiency.

Learn more about our custom project capabilities or contact us today for more information on your needs. We'll return your email within 24 hours.

To learn more about the sustainability standards we live by and how we can make your brand last, check out the Definitive Guide to Sustainable Packaging.