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Custom Printed Mailer Art Specs & Requirements

These guidelines serve as an overview of our post-production mailer printing parameters. We have a real, live human review and proof your artwork prior to production. Look out for your final preproduction proof in the next business day after your order is placed.

  • Lead time begins after final preproduction proof approval and custom ink swatch approval, if applicable. Check out our current lead times here.
  • Contact us with questions about our custom printing services and to learn more about advanced mailer printing options; including double-sided prints.
  • Looking for 3+ color designs, flood coats, or custom sizes? Contact us for high volume quotes and capabilities.
  • Want to go fully branded with your packaging? Check out all of our custom branded packaging options for more info.

Templates

Use a template to place and size your artwork exactly to your specifications. Use either your original artwork or your designed template as your art file when placing your order. All artwork must remain in the art boundary box.

Art Requirements

Vector Files

To ensure a clear, high-quality print, please send us your artwork in vector format with all fonts outlined and all supporting files embedded. PDF, AI, and EPS are our preferred choices, but we also accept SVG.

We require artwork to be in vector format so that we can scale designs to size without losing any detail. Raster images are typically pixelated and these pixels are visible in the final print.

For additional help, check out Vector vs. Raster in our Knowledge Bank.  

Fonts

Please find our minimum baseline font sizes below. We cannot specify font size for every font.

  • Positive: 12 pt.
  • Negative (reversed out): 16 pt.

Sometimes bold lettering increases the risk of test filling in or smudging. To ensure a high-quality print we recommend using a larger font size for any bold text.

Ink may fill in spaces less than 1/16th of an inch (for both fonts and graphics). Any text smaller than our suggested font sizes is subject to filling in and has a high risk of being illegible.

Stroke Weight & More

For any art element, we require at least a 1 point stroke weight and a 2 point reversed out stroke weight as this is a plate manufacturing requirement. Any art element lower than this minimum may cause the plate to break or not print as intended.

  • Side-to-side alignment tolerance: 1/4”
  • Top to bottom alignment tolerance: 1/2"
  • Registration Factor: 1/8” plus or minus
  • Ink may fill in spaces less than 1/16th of an inch (for both fonts and graphics)

Ink & Color

The majority of our mailers are printed with flexographic printing with HydroSoy or Algae ink. Choose from 20 stock ink colors including black algae ink.

Interested in a custom ink color? Contact us to request a quote and receive your ink swatch for review.

Color Matching

To see an accurate representation of a PMS color, we can send you a complimentary physical sample of our stock ink colors or we can create swatches of your custom color on our mailer material - contact us to get started.

PDF previews may render differently in browser previews and phones. Proof colors will vary from monitor to monitor and are only used as reference. Printing the proof with a digital printer will not give you an accurate representation of color because the conversion from PMS to CMYK is not perfect.


If you are new to mailer printing or have more questions, don’t worry! Just contact us. We would be happy to review your design with you and share our experience and thoughts on how to make sure you turn your into a great print and opening experience for your customers. And we will then work closely with you during the entire process - from art proof to the delivery of mailers to your door.