Art Specs & Requirements

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GENERAL ART REQUIREMENTS  

  • We only accept Vector* art files (e.g. PDF, .AI, .EPS, and .SVG file types)  
  • Minimum stroke weight: 1pt
  • Minimum reversed out stroke weight: 2pt
  • Minimum Font Sizes:
    • Positive: 10 pt. Helvetica.
    • Negative (reversed out): 16 pt. Helvetica.
    • These are the baseline fonts. Since all fonts differ, we can’t specify font size for everything, but this should give you a baseline.
  • Artwork must remain in artwork bounding box: An art bounding box defines the area where meaningful content can be printed (or as a Kindergartner might explain it: coloring inside the lines!). You can find bounding boxes for each specific mailer size on the product’s customization page. 

PRINTS & CAPABILITIES

  • One and two color prints can be done on custom boxes; single color prints on mailers.
  • Boxes and mailers can be printed on both sides (inside + outside the box)
  • PDF previews may render differently in browser previews and phones. 
  • Please note that there is no way to see the true PMS color on a monitor. Proof colors will vary from monitor to monitor and should serve only as a reference. To see an accurate representation of a PMS color, you will need get ahold of the PMS coated/uncoated swatch books. Printing the proof with a digital printer will not give you an accurate representation of color because the conversion from PMS to CMYK is not perfect.  
  • Ink may fill in spaces less than 1/16th of an inch (for both fonts and graphics)
  • Side-to-side alignment tolerance: 1/16”
  • Top to Bottom alignment tolerance: 1/2“
  • Once proofs have been approved, any costs incurred for production and reprinting are the responsibility of the customer. 
  • Reorders will not require secondary approval, though we will send a proof over for your records

CUSTOM BOX SPECIFICATIONS

  • Art files must be in vector format
  • All fonts must be outlined
  • All supporting files must be embedded
  • Bleeds must be greater than 1/8"
  • Artwork must be in one to two colors
  • PDF previews may render differently in browser previews and phones
  • Please note that there is no way to see the true PMS color on a monitor. Proof colors will vary from monitor to monitor and should serve only as a reference. To see an accurate representation of a PMS color, you will need get ahold of the PMS coated/uncoated swatch books. Printing the proof with a digital printer will not give you an accurate representation of color because the conversion from PMS to CMYK is not perfect.  
  • Ink may fill in spaces less than 1/16th of an inch (for both fonts and graphics)
  • Over/Under runs will be within 5% of the order quantity specified
    • If under, you will be credited per box
    • If over, we will send you the extras
  • Registration Factor: 1/8” plus or minus
  • Side-to-side alignment tolerance: 1/16”
  • Minimum Font Size:
    • Positive (Sans Serifs): 9 pt. (Helvetica)
    • Positive (Serifs): 10 pt. (Times New Roman)
    • Negative (reversed out): 16 pt. (All fonts)
    • These are the baseline fonts. Since all fonts differ, we can’t specify font size for everything, but this should give you a baseline.
  • Once proofs have been approved, any costs incurred for production and reprinting are the responsibility of the customer. 

CUSTOM MAILER SPECIFICATIONS

  • Art files must be in Vector format
  • All fonts must be outlined
  • All supporting files must be embedded
  • Artwork must remain in artwork bounding box
  • Artwork must be in one color
  • PDF previews may render differently in browser previews and phones
  • Please note that there is no way to see the true PMS color on a monitor. Proof colors will vary from monitor to monitor and should serve only as a reference. For an accurate representation of print color, you will need get ahold of the PMS coated/uncoated swatch books. Printing the proof with a digital printer will not give you an accurate representation of color because the conversion from PMS to CMYK is not perfect.  
  • Ink may fill in spaces less than 1/16th of an inch (for both fonts and graphics)
  • Minimum stroke weight: 1pt
  • Minimum reversed out stroke weight: 2pt
  • Side-to-side alignment tolerance: 1/16”
  • Minimum Font Size:
    • Positive: 10 pt. Helvetica.
    • Negative (reversed out): 16 pt. Helvetica.
  • Once proofs have been approved, any costs incurred for production and reprinting are the responsibility of the customer.

 

Still wondering what a vector file is? You’re not alone! If you don’t have a designer on staff, here’s what you need to know:

Vectors are constructed using mathematical formulas rather than individual colored pixels; vector file types such as EPS, AI and PDF* are great for creating graphics that frequently require resizing as they allow for more flexibility. Your logo and brand graphics should be created as a vector so you can use it on smaller packaging such as recycled poly mailers or envelopes, but also on larger surfaces, without losing quality. For additional help, check out Vector vs. Raster in our Knowledge Bank.   

 

Ready to brand your packaging?

All you need is your product, your desired packaging and your logo in vector format - we’ll take care of the rest.